Oct 2, 2022
3 min read
Dr. Oz’s Gun-Toting Fetterman Ad Will Backfire
Voters don’t vote for, they vote against
Political strategists understand that “people don’t vote for, they vote against”. The reverse psychology of campaigning is to get 51 percent of the electorate to vote against the opposition. Obviously, attack ads target specific groups to turn them against rivals, and the “race card” is one method of attack.
